BUSINESS LETTERS
The purpose of this book being "strictly business," no attempt
will be made to instruct the reader in anything not connected with
the subject under consideration.
Social, friendly, and such letters are matters for individual time
and taste, and no rule can be laid down for their writing, but the
business letter is a different matter, and one which deserves
special consideration from every man or woman who receives an
order by mail, or who sends one.
To write a good business letter is no mean accomplishment, and
although a gift with some, it can be acquired by all.
A letter is, in a way, a testimonial of the character and ability
of the writer.
The purpose of a business letter is to express just what you want
and no more.
Any man with a good common school education, and a little patient
practice, can soon learn to write as good a business letter as the
college graduate.
Correct spelling may not be general, but it is certainly
desirable.
Letter writing, as in the preparation of other papers, has its own
well-recognized forms, and these may be easily learned.
Every properly constructed business letter should consist of the
following parts:
1. Where written from.
2. When written.
3. To whom written.
4. Address.
5. Salutation.
6. Introduction.
7. Purpose of letter.
8. Complimentary ending.
9. Signature.
THE HEADING
The letter should begin by giving the address of the writer,
followed by the date on which it was written. This will enable the
recipient to direct his reply.
If from a city, the street and number should be given.
If many letters are written it will be convenient to have the
permanent address of the writer printed.
The writing should be plain, and there should be no doubt in the
mind of the reader as to the proper spelling of the address and
signature.
Avoid the hieroglyphics which some vain men adopt in signing their
names. It may be fanciful, but it does not imply consideration for
the time and patience of strangers.
The following forms will serve to illustrate the type of heading
used in ordinary business letters:
1
124 Smith St., Brownsville, Mass.
September 4, 1910.
Mr. John Smith,
Doylestown, Penna.
Dear Sir:
2
Leroy, Mass.,
September 5, 1910.
Messrs. Brown and Jones,
Denver, Col.
Gentlemen:
3
4 Seminole St., Fort Smith, Ark.
September 6, 1910.
Mrs. Mary J. Robinson,
Lansing, Cal.
Dear Madam:
The "Mr.," "Mrs.," "Madam," and "Miss" are titles of courtesy and
should not be omitted. The abbreviation "Esq." for Esquire is
sometimes used; but the two titles Mr. and Esq. should never be
used with one name, as "Mr. John Smith, Esq."
If a man is known by a military or other title, always use it, but
never precede it with "Mr." nor follow it with "Esq."
Clergymen should always be addressed as "Rev.," the abbreviation
for Reverend. If he is a doctor of divinity, add D.D. to the name,
as "Rev. John Smith, D.D."
Medical doctors may be addressed as "Dr. John Smith," or "John
Smith, M.D."
THE GREETING
The greeting or salutation is a term of courtesy or esteem used in
addressing the one to whom the letter is sent.
"Sir" is the formal greeting, and is used in addressing officials,
or any strange male person. "Sirs," or "Gentlemen" may be used in
the plural. "Dear Sir," or "My Dear Sir," is the usual form of
greeting when a business letter is addressed to an individual.
Where the writer is acquainted with the person addressed, the
usual form of greeting is "Dear Mr. Smith."
THE LETTER ITSELF
If writing in response to a letter received, the writer should
begin in some such way as this:
Mr. Thomas Brown,
Newburg, N. Y.
My Dear Sir:
Your favor of the second inst. is just to hand. In reply permit
me to state, etc., etc.
This should be followed by the necessary statement, set forth in
clear, simple words.
Be sure of yourself.
The secret of good writing is clear thinking.
ENDING THE LETTER
There is much in the proper ending of a letter. In the ordinary
business letter the usual ending may be, "Yours truly," "Yours
very truly," or "Yours respectfully." Other endings used in
writing to business acquaintances are, "Yours sincerely," or "Very
sincerely yours," or you may substitute the words "Cordially" or
"Heartily" for "sincerely."
SIGNING THE LETTER
The name of the writer should be so clear and distinct as to leave
no doubt as to the spelling.
The name should always be written in the same way.
If your name is George W. Brown, do not write it at one time as
here given, and again as G. Washington Brown, or G. W. Brown.
Adopt one form and stick to it.
If you are writing for a firm or for another as clerk or
secretary, always sign the firm name, and below it your own name
preceded by the word "per," meaning "by" or "through."
THE MATERIALS
Never use scraps of paper or soiled paper to write on if better
can be had. The materials of a letter affect the receiver,
particularly if a stranger, just as one is affected by the garb of
a stranger before he speaks.
Use a good pen and black ink.
Fold your paper so that it will fit the envelope.
Avoid blots and erasures; they indicate carelessness or unbecoming
haste.
Address your letter distinctly.
Here is a good form:
Mr. George W. White,
Boston,
1101 Sioux St. Mass.
LETTERS OF INTRODUCTION
At some time or another one has to write a letter of introduction,
and sometimes he has had to pay for it.
If you should give such a letter to a man to introduce him to
another with whom you trade, the law has held that the introducer
is responsible for any reasonable bills the introduced may
contract with the receiver of the letter.
Never give a letter of introduction to a man you are not sure of.
In addressing a letter of introduction which is to be handed in
person, do it in this way:
Mr. George W. Brown,
Washington, D. C.
Introducing
Mr. Henry Wilson.
This shows on its face the nature of the communication.
Here is a good form:
111 Payne Ave., Montrose, Ill.
September 27, 1910.
Mr. Norman R. Lloyd,
Chicago, Ill.
Dear Mr. Lloyd:
This will introduce my esteemed
friend Mr. Thomas T. Fletcher, of this
town. Mr. Fletcher contemplates opening
a drug store in Chicago. Should he do so
he will prove an acquisition to your City.
Any favor you can render him will be much
appreciated by,
Yours faithfully,
George W. Brown.
RECOMMENDATIONS
Every man of standing and every employer of labor is at times
called on to certify to the character, or to give a testimonial to
some esteemed employee who is about to seek his fortune in another
place.
If you are about to hire a stranger, it adds to your confidence
and to his chances if he have a testimonial as to character and
fitness from his last employer, or from some man whose word you
value.
The letter of recommendation is usually of a general character and
not addressed to any particular. It should open in this way:
"To whom it may concern."
Follow this with your testimonial and sign it.
TITLES
The President of the United States is addressed as:
"His Excellency,"
William H. Taft,
Executive Mansion,
Washington, D. C.
Cabinet officers, Senators, Congressmen, members of the
Legislature, and Mayors of cities are usually addressed as "Hon.,"
the abbreviation of honorable.
The title "Hon." like "Esq." is often misused. After all titles of
courtesy are not obligatory, unless we regard the unwritten law of
custom in such matters as binding.
The very best kind of a letter, and perhaps the hardest to write,
is that in which the writer appears to be talking to us face to
face.
