capacity of communication, whether by field of spoken, written or body, always brings positive consequences. The professional who knows how to communicate, always different. Who dominates the cultural norms of language, and is able to write and speak correctly, is always ahead, differs from most, error-prone banal and basic. Nathanel According to Paulo Pereira de Souza, president of the CIEE Board of Directors "Knowing how to write well is to convey ideas consistent with the agility that today's media impose. Knowing how to write well is to be an artist of words. And we all companies and professionals urgently need to rediscover the efficiency of this art." Most Brazilians - and most say, without exaggeration - has no ability to express themselves. Lacking basic skills, such as; concatenate ideas, apply the cohesion and coherence in a text, lecture with an introduction, argument and conclusion, and the area of spelling. The lack of ability to write, speak and read correctly follows, often times , lack of reading habit, because who reads often write better, have better thinking, better organization and better interpretation of ideas. To check this problem is sufficient to submit a proposal for drafting a student who recently graduated from high school in certain schools. This becomes more tragic when we titled with some college. In a company meeting or a presentation stand out from those who know how to defend their arguments in a clear, convincing the audience in a valid manner, expose their ideas and support so concise and clear. Therefore, it is necessary to the mastery of expressions. When you send an e-mail, prepare a memo, send a letter to a client, colleagues and superiors, a professional reveals your personality, your background and shows the degree of intelligence.
2) the functional language of popular mode; popular language or everyday language, which presents the most diverse gradations, has its limit in slang and jargon.
It is for us Brazilians understand the proper time of the use of each mode, both the formal moment, as the moment informally, to, well, not to come across in ridiculous situations and disadvantages. Speak and write well generates admiration, appreciation and projecting a good image for our listeners and speakers. Consequently we increased our network of contacts, we acquired more credits and expand our opportunities. The eloquence and ability to write the professional lead to places that many can not reach. Occupy such places, on merit, those who invest in themselves and is aware of the importance of mastering the mother tongue. As for interpersonal relationships mentioned above propositions that clarify the importance of correct usage, are also valid in this topic, for interpersonal relationships. Basically, it is necessary to understand that verbal communication is essential to express an idea we can illustrate a reflection, to see what others can not see. Of course, all these situations are perfectly applicable in daily life, whether in the family, with friends, with spouses or children. The relationships benefit when we interpret what the speaker says, when we walk the paths of ideas, painting the image of reasoning with the words reasonable and appropriate. Diagnosing and remedying the deficiencies. It is very difficult to know someone who does not err. We can approach perfection, aiming to walk the highest degree of knowledge and competence, but it is almost impossible to know the language that dominates their excellence.
After all, even among teachers and doctors there are technical differences regarding the use of some forms of expression. For example, I noticed quite divergent with respect to the term "attached hereto." I noticed that even the Portuguese language teachers have differing opinions on its applicability. It is commendable, but not essential, that someone thoroughly versed in the etymology of words, semantics and all the complex rules and ignores the majority of Brazilians. By contrast, I argue that we should, we Brazilians know the native language, so full and excellent, because if we do not speak our own language, we could not understand why intelligent beings. The errors of agreement, for example, are the most commonly perceived, from the most grotesque, as the most imperceptible to the layman. To illustrate, we mention that many do not know that it is okay to write: "I have enough books," not "have enough book. Mistakes like these are found, even in the vocabularies of some teachers. Moreover, grotesque errors like: "Today I am with menas patience" or "I'm half sad," are more under the less educated. Finally, as stated elsewhere, only the exercise, self-correction, the observation and diligence, we become more differentiated and provide us with good opportunities.


